Quibi is also trying to turn Mondays into an event day on the streaming service.
"Mondays are our day," Katzenberg said. "Every week, at the top of the week, we will be marketing, promoting, and offering to our customers in a very high-profile way, and a highly marketed way, new premium content." Google is also helping power the advertising that's delivered in the Quibi app, among other infrastructure and services it is providing to the company. "What it allows us to do is focus on the things that are really differentiating," Post said of the Google partnership.
The Quibi execs say they're vying for people's time at different moments during the day than other streaming services. Quibi is hoping to attract users between the hours of 7 a.m. and 7 p.m., when they're on the move, and perhaps reading the news, browsing social media, or doing other things on their smartphones. One rule at Quibi is that all installments must be 10 minutes or less, to fit into people's days.
Too bad never heard of it. . . not much marketing strat hey. . . Hire bots don't get caught always works.
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