How a YouTube creator earned $400,000 from ads last year, without millions of subscribers - Business Insider

doesn't consider himself a YouTube star, but for a creator without millions of followers, he's able to generate major revenue., posts videos like how to make money online and steps to selling products on Amazon.

In 2019, his YouTube channel earned $400,000 from the ads that play in his videos, according to a screenshot of his creator dashboard. That's because David is a part of YouTube's Partner Program, which gives creators the ability to earn money through ads placed by Google. Though David's videos don't tend to get millions of views, he earns more money than the average YouTube creator because of the type of content he produces: detailed how-to videos and e-commerce tutorials.

These videos are more valuable to advertisers, he said, and his channel has a higher CPM rate , than most creators.and drive new viewers to his website and Facebook groups.How the style of videos affects CPM rates on YouTubeto see how often people are searching particular phrases, and at other combinations of video topics and thumbnails that have been successful in view count, he said.

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