ERIC MIYENI: Focus on business end can light up the local film industry

  • 📰 BDliveSA
  • ⏱ Reading Time:
  • 45 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 21%
  • Publisher: 63%

Malaysia News News

A strategy is needed to deliver local films to audiences without having to compete with Hollywood

There is a tendency in SA to think of the business of film as the production of film. This thinking is erroneous.

In the film business, that outlet is the cinema. If you cannot generate box-office returns that allow you to make enough money to make another movie, you would never make another movie in any mature movie industry anywhere in the world. This, in essence, means there is no SA movie business yet. On the contrary, SA is crawling with grant-dependent film producers who mistakenly believe they are independent. In a way this is not their fault.

The total South African box-office gross revenue has been growing at a steady 4%, year in, year out — from R773m in 2010 to R1.3bn in 2018 — and this trend is set to continue. South Africans love going to the cinema and are loving it more every year. Sadly, though, they are not showing this love to locally produced films. Of the R1.3bn South Africans paid to see films in 2018, only R50m went to South African filmmakers.

 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.
We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 12. in MY

Malaysia Malaysia Latest News, Malaysia Malaysia Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Cynthia Erivo on representation in the film industryThe only black actress nominated for the Oscars this year, Erivo says it’s up to everyone to make sure the room reflects the world we live in
Source: BDliveSA - 🏆 12. / 63 Read more »

Business rescue threat for SA ExpressSA Express is facing a court application for it to be placed under business rescue. One SOLUTION FOR ALL SOEs,the HY-DROMÉ SOLUTION,THIS CAN GEN JOBS FOR 560000 jobless people NOW,THIS can make S.A.ECONOMICAL AND INDUSTRIAL GIANTS,THIS can GEN DUBBLE THE ENERGY SA NEED IN A SMALL SPACE without using Fossil fuels solar wind hydro and NUCLEAR,get me the president Not surprised at all. Why is it a threat if it is the right thing to do?
Source: eNCA - 🏆 49. / 51 Read more »

PGM recycling business is tough for SA miners to captureFor SA PGM producers the strategically important recycling business may be out of their grasp
Source: BDliveSA - 🏆 12. / 63 Read more »