In this Monday, Nov. 25, 2019 photo, Zachariah Mohammed, left, Pete Mancilla, and their dog Remy pose for a picture in their apartment in New York. Most of the furniture in their apartment, including the couch, the table and chairs, the side table and the bar cart, are rented. Furniture-rental startups and other companies are aiming to rent furniture to millennials who don't want to commit to big purchases or move heavy furniture and are willing to pay for the convenience.
“We don’t want to be stuck with a giant couch,” says Mohammed, a social media manager at a software company, who lives with his partner and their dog, Remy. The furniture-rental companies target high-income city dwellers who want a $1,100 orange love seat or $980 leather bench — but only temporarily. The furniture itself is a step up from Ikea.
Renting may make sense for a generation that sees"life as transient,” says Hana Ben-Shabat, the founder of Gen Z Planet, a research and advisory firm that focuses on the generation born between the late 1990s and 2016.
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