Walmart goes viral on TikTok, attracts younger Gen Z shoppers - Business Insider

  • 📰 BusinessInsider
  • ⏱ Reading Time:
  • 11 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 8%
  • Publisher: 51%

Malaysia News News

Malaysia Malaysia Latest News,Malaysia Malaysia Headlines

Inside Walmart's thriving TikTok account, which has over 127,000 followers and is luring a new generation of Gen Z shoppers to the superstore

In addition to Durkin, the people behind Walmart's TikTok account are mostly millennials who represent diverse gender identities and work in the Hoboken, New Jersey, or Bentonville, Arkansas, offices.

"We know the people who work in our stores are beloved members of their local communities," Durkin wrote. "So whenever we can, we want these associates to be the stars of the show."

 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.
We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 729. in MY

Malaysia Malaysia Latest News, Malaysia Malaysia Headlines