Yum China CEO reveals why the company is tackling delivery in a completely different way from its rivals

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Yum China CEO Joey Wat told Business Insider why the brand refuses to outsource its delivery business to third parties.

Aly Song / Reuterssimply click here to claim your deal and get access to all exclusive Business Insider PRIME content.Unlike its competitors, who tend to outsource delivery, CEO Joey Wat says the company prefers to keep delivery in-house.

Business Insider spoke with Wat at the World Economic Forum in Davos, Switzerland, about the brand's plans for growth. Wat is optimistic about Yum's potential for expansion, and she sees delivery as one of the brand's most important avenues for growth. "But when it comes to delivery, we do it 100% ourselves," Wat said. "And that is something that only Yum China does compared to our competitors. The rest of them will have some kind of business partner do the delivery for them. "

 

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