How Business Leaders Can Help Rescue Dying Local News

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While the demise of local news is a local challenge, it demands a national strategy. What is needed is the development of a domestic Marshall Plan to save local news, one that draws on the private sector, government, and philanthropy to achieve the desired result.

$248 million from workers’ pension funds to help finance the firm’s own investments. This predatory playbook has no place in the news industry.

In each community local business leaders need to be involved in these efforts. They have the business experience, skills, and financial resources to help new or existing media entities develop viable commercial models. Many successful businesses, even in smaller cities have invested in developing online management, marketing, and sales competence. These are technical capacities that can help support news ventures.

 

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to make it their propaganda tool just like the majors.

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