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Amazon's ad business is booming, and there's still room to grow

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Amazon's advertising segment was just one factor in the company's blowout fourth-quarter, but the company outlined ways it forecasts growth in the high-margin business.

, but the company outlined where it sees growth for the high-margin business.

Amazon's "other" category, which is mostly made up of its advertising business, generated $4.8 billion in revenue during the quarter, a 41% increase from the year-ago period. During the earnings call, the company's Director of Investor Relations Dave Fildes said ad revenue as a subset has been growing at about the same rate year-over-year in the fourth quarter as it did in the third quarter.

Asked by analysts how the company's ads business is working with brands, Fildes said the company is particularly excited about the Amazon's "stores," allowing a company to customize and curate a multipage digital storefront. Stores

 

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...giving our domestic GDP room to shrink.

Booming, 41% is more then booming! That's exploding.

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