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YouTube and influencer business trends newsletter February 6 - Business Insider

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How a 6-year-old YouTube star makes $18 million a year, the milkshake brand dominating TikTok, and inside UTA's Charli D'Amelio deal

A milkshake brand blew up on TikTok, and its 460,000 followers have changed how it approaches marketing and its target audienceF'real Foods, a beverage company that sells milkshakes at gas stations and convenience stores across the US and Canada, discovered TikTok after finding out that users were already making videos about its brand.

The company has grown its fan base to nearly half a million followers on TikTok and has generated millions of views and likes on its TikTok videos.Bryant/UTA Agencies can offer digital clients access to top brands, celebrities, and help in entering the world of traditional entertainment . I spoke to two execs at UTA, Kendall Ostrow and Greg Goodfried, about signing D'Amelio , and what the agency looks for in a TikTok creator.YouTube star Marques Brownlee explains how he got his start and his advice to someone who wants to launch a channel and creator career

 

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