Consumer DNA testing is a bust: Here's how companies like Ancestry and 23andMe can survive

So what happened? There hasn't yet been a detailed study to understand the shift in consumer thinking around these tests. But CNBC spoke with some of the leading genetics experts and doctors, who shared a few theories.start-up in the space called LunaDNAPrivacy concerns are at the forefront, Barry believes.

. 23andMe also has a therapeutics arm, where it is hoping to leverage its database of millions of people's DNA to develop new drugs.Law enforcement honed in on a suspect Mittelman notes that customer acquisition costs, including ad dollars these companies need to spend on sites like Facebook, will increase over time.

They might sell our DNA or allow it to be 'stolen' for a fee. It might be used to make unique vaccines for unique diseases to which we might be suseptible and be patented. This could save them. God save the DNA testers.

Don’t give the lizard aliens your DNA! They’re gonna use your data to clone your body.

THIS info is NONE OF THEIR BUSINESSS

they survive by selling our data...

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