The email a freelance graphic designer uses to raise her rates - Business Insider

— Adrienne Johnston went freelance in 2018. In doing so, she let go of her stable, six-figure job in search of a career that would better fulfill her.

She studied which projects had the highest income and took the least amount of time. There was a clear answer: All of the projects that ticked those two boxes were presentation design projects. She structured her website's content and code so that search engines could effectively present her business to clients looking for her services, and then figured out how clients were using her site to better move them along the sales funnel.

"When charging hourly, I give an estimate of the range of hours a typical project takes," she shared. "I make sure [the client] understand[s] that my process includes a creative direction for the project. So I'll design two to three slides and send it back to them for feedback. This ensures efficiency of time spent, and if we discover through that iterative process we're just not the right fit to work together, I won't charge them.

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