Viagogo Completes $4B StubHub Acquisition as UK Merger Investigation Continues

February 13, 2020Viagogo will maintain the StubHub brand and its headquarters in San Francisco, complying with a preliminary investigation by the U.K.’s Competition and Markets Authority competition watchdog that was opened into the merger in December following the sale's announcement. CMA opened the preliminary investigation with the concern that the merger could “result in a substantial lessening of competition within any market or markets in the United Kingdom for goods or services.

That means Viagogo and StubHub cannot take any action that leads to the integration of StubHub with Viagogo, including changes to key staff, the merging of brand identities and the sharing of software and hardware.

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