Microsoft explains 'data-first' approach for Dynamics 365 - Business Insider

as it adds more capabilities rolling out over the course of this year, to take on established competitors like Salesforce, Oracle and SAP.from a year prior, though it doesn't disclose specific revenue figures. Microsoft is hoping to continue that growth and today announced several new features for its Dynamics 365 platform that add more capabilities and artificial intelligence features.

"These applications, Dynamics 365 and the Power Platform that sits beneath are designed to be data first, designed to allow you to collect data from across the organization, from all of your various systems and to analyze that, to deeply understand it and to predict. And that's what's leading to I think the success that we're seeing in the market," Phillips told Business Insider.

"While we're competing with the likes of Salesforce and others, we are as different, frankly to Salesforce, as Salesforce was to Siebel in the last round of disruption. And I think this round of disruption is an even greater sort of force in the market. It's not just the move from on premises to SaaS. This is the move from app-first to data-first," Phillips said.

The updates to Dynamics 365 announced today are all related to this notion of "data first." A new tool will make it easier for Dynamics 365 users to consolidate data from more places, including the Microsoft Forms survey tool, to help companies better understand their customers across all platforms.

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