The global spread of the coronavirus is continuously impacting the fashion industry. Keep checking this article for updates on how brands are responding to the virus.The world has been on edge since news of the virus’ outbreak began in late January in Wuhan City in the Hubei Province of China. The virus has quickly spread globally, with cases popping up in the U.S., the U.K.
“The decision was made to avoid exposing guests to any dangers to their health,” said a company spokesperson.Burberry has postponed its fall 2020 Shanghai show, which was initially slated for April 23. The show was meant to debut exclusive pieces made for the region. A new date has not yet been revealed.Chanel revealed on Feb. 17 that it has postponed the restaging of its Métiers d’Art show in Beijing, which was planned for this May. The collection was initially presented in Paris on Dec.
The designer will instead bring her collection back to New York, presenting in mid-March by appointment.Both Shanghai and Beijing Fashion Weeks have also been postponed because of the coronavirus outbreak. Shanghai Fashion Week was slated to begin on March 26 while Beijing’s China Fashion Week was slated to run from March 25 to March 31.
Ricostru designer, Rico Manchit Au, stated she canceled her show because half of her staff wouldn’t be able to get back to work due to China’s travel restrictions and city lockdowns. Cosmoprof revealed on Feb. 24 that it will be postponing its upcoming trade show meant to showcase perfumery, cosmetics and packaging. The trade show was originally slated to run from March 13 to March 16 and will now be held from June 11 to June 15 in Bologna, Italy.Denim trade show Kingpins has canceled its upcoming Hong Kong show scheduled for May 13 to May 14.
Many fashion and beauty companies are facing financial repercussions due to the virus’ effect on production and consumption, with the following companies projecting decreases in sales:The company, which owns Michael Kors, Versace and Jimmy Choo, has closed 150 stores in China and projects its revenues in the next quarter will drop by $100 million.
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