Elaine Lou Cartas is a career and business coach focused on women of color, but before that, she was a political organizer for Democratic campaigns and a fundraiser for keeping low-income students enrolled in community college.
Speaking to Business Insider, Cartas insisted that her work as an organizer was actually pivotal in teaching her the skills she needed to win more than 200 clients and make just over $100,000 with the launch of a single product, a bundle of coaching services she dubbed her "mastermind program," all within two years of setting up shop. And all of this was with no paid advertising. Cartas is the first to admit her backstory is not glamorous.
What qualified her to do this? As Cartas set about figuring out how to woo clients and help them succeed, she quickly understood that her background in organizing actually had huge overlap with her new venture. The skills she mastered trying to get Iowans to make calls on behalf of her candidate actually served her incredibly well in her new career. When a campaign would call up Cartas and ask her to round up 100 people for a town hall meeting in less than a week, she would freak out.
Is that sexy? New fangled? Fun? No, but it works. "I did unsexy things like phone calls and door knocking and I continue to do unsexy things. Something that I've learned and also teach my clients is I might not be able to control how much money I make, but I can control how many conversations I have," Cartas said.
It also gives you resilience. "My parents and the generations before them didn't have that life of choice, but I do. And for me, I feel like just living my dream, which is having my own business, is honoring their legacy," Cartas said. That sense of purpose keeps her going when things get hard. "Community is so important because you don't feel so lonely. You know that you have issues and problems and fears and doubts just like other people. You know that you're not alone and that anything is possible when you have the right support. You don't have to just Google all your answers" she explained. Volunteers are, by definition, not paid, so campaigns know they need to appreciate the heck out of them or they're not going to stick around.
Malaysia Malaysia Latest News, Malaysia Malaysia Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Source: Forbes - 🏆 394. / 53 Read more »
Source: BusinessInsider - 🏆 729. / 51 Read more »
Tim Cook says the Trump administration helped Apple open its first India store - Business InsiderPreviously Indian laws meant Apple had to partner with another company to enter the retail market, but the Trump administration has changed that. i love iph- AHGAHGAHAHAA JK LOL IMAGINE USING THOSE GARBAGE SLABS I’d like to thank Tim Cook for placing AAPL shareholders over his moral compass. I am sure we get a book about this one but he has to live with it. Good. Hurt China on trade.
Source: BusinessInsider - 🏆 729. / 51 Read more »
How GM's director of innovation is helping the company go beyond cars - Business InsiderRachel Kuhn is a 41-year-old executive who left Starbucks for one of America's biggest automakers. Here's her strategy for driving innovation at General Motors, despite not being a 'car person'
Source: BusinessInsider - 🏆 729. / 51 Read more »
PRESENTING: Top apps, books, habits, and podcasts for small businesses - Business InsiderThe finalists of Amazon's small business of the year awards told us what apps, books, habits, and podcasts help them be better entrepreneurs.
Source: BusinessInsider - 🏆 729. / 51 Read more »