Apple iPhone 12 release is as critical as ever because of coronavirus - Business Insider

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The ongoing fallout from the coronavirus means pressure is higher than ever for Apple's iPhone 12 to be a runaway success

, as Apple's next iPhone is expected to be called, will likely be tasked with easing a lot of those concerns, as bullish investors and analysts look to Apple's much-hyped 5G iPhone to reaffirm their generally positive long-term outlook on the company.

The iPhone 12 has seemingly become a catch-all solution for Apple's many problems, from slowing iPhone sales to coronavirus-related slowdowns in consumer demand and supply chain disruptions. Now, the ongoing coronavirus outbreak and the impact it's had on Apple's business means there's even more pressure and anticipation surrounding what the company has in store this fall.

"In a nutshell, this remains a major holding time for investors in Apple and clearly there will be some speed bumps along the way as Cupertino navigates the coronavirus outbreak," Ives wrote. "However, we continue to focus on the golden installed base, pent up iPhone upgrade demand activity, and 5G super cycle on the horizon as key to our bull thesis.

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Would probably be best to delay that launch, considering today’s current environment.

I don't know if overpriced phones are going to have a high demand right now. We will see.

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