The Exhausting Business of Trying to Stay in Business

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“We don’t want to do anything irresponsible, but if I want to take care of our family and staff, we need to have a place to come back to.” — LaNewyorkina owner Fany Gerson

We work from home half of the time; for the nationwide shipping we had four or five days a week, and now we have two. Since last year we’ve started selling our paletitas to Whole Foods, so our distributor placed one order. It wasn’t huge, but it was very exciting. So we’re continuously brainstorming. For Passover, we did our Mexican Seder menu — people could preorder it and we delivered it, so for two days we were able to give our driver work.

This week, we’re going to start making brisket tamales for hospital workers. They were on the Seder menu, so I thought, why don’t we take advantage of that? We’re trying to see if any of our purveyors can donate some product. If we can keep on doing two days a week where we do meals like Mexican home-cooked food, then I can give [my employees] work and I can have the staff to make tamales.

I had some friends that were very frustrated about unsuccessful GoFundMe situations. We didn’t do one because we were really trying to see if there was a way we could continue giving [our employees] work. The other reason is we’re in the middle of writing a pitch deck to get funding to grow the company. We’re growing faster than we can afford to; it’s a good position to be in, but still a problem because we’re still cash flow-negative.], they said you have to [apply] through your bank.

Our biggest worry is right now we have [deferred rent], but what happens after those three months? The amount of money we would get for the store is barely going to cover rent. There’s no real estate tax, nothing for payroll. So even if we do get it, which I hope we do, it’s not enough. So that’s why I feel like I need to try different things and hopefully the collection of these things will come through and we’ll be able to survive and thrive.Everybody copes in a very different way.

I haven’t been getting any sleep or time to relax. My baby still sleeps with us; we were supposed to start the process to wean him and this would be the perfect time, but having him next to me really brings me comfort in a very selfish way. And also, if I manage to get some sleep, I don’t want to be spending it sleep training. I keep meaning to go to the park to run, but we don’t have time.

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LaNewyorkina The state of Indiana shut down restaurants at the very beginning if you had carry out or a drive-through you could still operate for those of us that don’t do that we were left out in the cold with no help & they’re still no help even from the federal government this Has to stop

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