With the live music industry ravaged by coronavirus, Travis Scott turns to ‘Fortnite’

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In this coronavirus climate, Travis Scott's 'Fortnite' collaboration is something of an experiment for our new reality. Games are our new social spaces.

, with staggered performance times geared for multiple global time zones.

The Scott event, in which the artist will premiere a new single, furthers Epic Games’ continued attempts to evolve “Fortnite” from a competitive multiplayer game to a communal hangout full of limited-time events. Last year, “Fortnite” put director J.J.

“Fortnite” is already one of the biggest games on the planet — more than 250 million people are estimated to have given it a try — and over the last year, it’s proved itself relatively adept at advertising, becoming a rare place where carefully cultivated Disney brands such as Marvel and “Star Wars” get “Fortnite” makeovers rather than the other way around.

Virtual doors will open to the events 30 minutes before start time, and it’s recommended arriving early to deal with any internet/server hangups.

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