“Fashion Creates Culture, and Culture Creates Action”: Céline Semaan on the Industry’s Role in Times of Crisis

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Sustainability expert and activist Celine Semaan (celinecelines) explains what fashion really needs to do to fight climate change—and it starts with redefining our definition of “success.”

, points out the problem: Those KPIs and measures of “success” are out-of-date and antithetical to our current crises. We have to rewrite those rules so therea business case for sustainability. Companies have to reevaluate how they measure their success, so it isn’t just based on economic performance, but on environmental and social action too.

“In architecture, there’s a stress limit: the tension they test before a building would collapse,” Semaan says. “Fashion has never really tested its limit, and the system was already about to collapse. It was so broken, and it wasn’t built for resiliency—it was built for economic growth and profit. But the construct of profit and money is man-made—it’s our invention, it’s a concept.

Many of the designers we’ve spoken to amidst the pandemic seem willing to leave their old ways behind and adapt to the current moment, though it’s likely that some are crossing their fingers for a September fashion show, or they’re waiting for the green light to ramp up production again. Semaan is urging all of them to at least reconsider their materials and where they came from—right down to the literal roots.

Erin Beatty’s new line, Rentrayage, is a modern example of how fashion can create new clothes out of what already exists. Every piece is made from a combination of upcycled deadstock and reworked vintage.In addition to mending the clothes we already own, Semaan is urging designers to consider the full life cycle of their garments—ideally so they can be taken apart or.

 

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celinecelines What if? The lifetime limit; if we knew the data analytics 4fashion per person, we could easily create a strategy for the fashion industry. Instead, having the peak of consumerism in our 30s, we should sustain the wardrobe with high quality products, 2disburden the supply chain

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