News Formal

Google is extending its identity verification program - Business Insider

  • 📰 BusinessInsider
  • ⏱ Reading Time:
  • 35 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 17%
  • Publisher: 51%

Malaysia News News

Malaysia Malaysia Latest News,Malaysia Malaysia Headlines

Google's extended verification policy will likely have a positive impact on the digital advertising industry, as it should deter malicious actors

2019, Google introduced new cookie-related transparency controls along with a browser extension that informs users of what intermediaries were involved in serving and targeting a given ad.

The new hurdle for advertisers will likely be a net positive for the digital advertising industry, as the verification program should help deter malicious actors. Advertisers will have 30 days to submit the required documents after receiving a notice — a nontrivial task for some advertisers — with failure to submit resulting in their ads being stopped entirely.

The issue of misleading ads has become especially prevalent at the moment, with ads promoting fraudulent coronavirus cures and faulty treatments proliferating across the digital ecosystem — last week alone, medical companies were banned from advertising in the UK for promoting potentially dangerous products.

 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.
We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 729. in MY

Malaysia Malaysia Latest News, Malaysia Malaysia Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Germany backs Apple and Google approach to contact tracing for fighting coronavirus - Business InsiderGermany, along with a growing number of other European countries, is, backing an approach to fighting coronavirus supported by Apple and Google.
Source: BusinessInsider - 🏆 729. / 51 Read more »

Google, Facebook earnings will show coronavirus impact on ad industry - Business InsiderThe advertising industry is being ravaged by coronavirus. Google and Facebook are about to tell us exactly how much. Honestly I don’t think anyone who pays taxes in the US cares if they both go BANKRUPT To much they are manipulating people’s mind .
Source: BusinessInsider - 🏆 729. / 51 Read more »

Coronavirus contact tracing: Government apps vs. Apple, Google - Business InsiderGovernments have to decide whether to scrap their own COVID-19 contact tracing apps in favor of tech built by Apple and Google. Here's what's at stake. 21% of American adults approve of Apple and Google’s fight against COVID-19: aaronpholmes (Happy to provide data on any topic you're writing about if interested!)
Source: BusinessInsider - 🏆 729. / 51 Read more »