Prestige beauty sales dropped 14% this year, while skincare within the natural beauty segment are up 11%, according to NPD.
But there's been a bright spot — the clean beauty market. Purveyors in the space generally offer products free of toxic chemicals and other undesirable ingredients like sulfates and parabens. Tula was founded in 2014 by Dr. Roshini Raj a NY-based gastroenterologist and wellness expert, Ken Landis, co-founder of Bobbi Brown cosmetics and Dan Reich, a tech entrepreneur, and writer. The company gained traction early on as one of the first successful direct-to-consumer clean beauty brands with health-centered ingredients including superfoods such as fruit and grain extracts, as well as probiotics which have been touted for their hydration benefits.
Jensen also notes that despite the clean beauty category making up a mere 15% of the $455 billion dollar beauty industry "the fact that it's grown double-digits in a double-digit declining time period for the whole industry is telling."Biossance, another popular direct-to-consumer clean skincare line, gained mass appeal through its marquee plant-based products, eventually making its first brick-and-mortar debut in Sephora back in 2017.
"I think that for brands and businesses with global supply chains, there was an early indication of the disruption given what was happening in Asia," said Sachs. "But now where we're seeing challenges is in our domestic manufacturing partners and also our fulfillment providers."
Good for them
I'm sorry to breaking this to you but, 'Tula' means Dck (yeah, as in CK), in spanish speaking countries. Good luck selling Tula's facemask cream. Though.
isharmeenali what I said
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