, and other entertainers turning to the platform to connect with fans and stream events that otherwise would have happened live.
While the move is well-timed to take advantage of Twitch's surging use, it likely would have happened eventually either way, given the platform's broadening ambitions.
Broadening its content improves the platform's appeal to advertisers, with Twitch able to simultaneously gain additional insight into its core user base and also expand its audience. Twitch's main demographic is young, male, and tech-savvy — a group that is often difficult to reach through traditional channels. in the platform, especially as it has slowly begun to branch out into adjacent categories like "anime, vlogging, comedy, and the creative arts.
Additionally, Twitch is also looking to widen its user base beyond young men and avid gamers — it aims to attract "anyone between 18 and 24 interested in general entertainment," with its new shows, according to Bloomberg. But even as it expands, the platform won't lose its gaming edge — Twitch plans to introduce interactive, game-like elements into otherwise standard shows, allowing for an interesting new experience for a general audience while remaining true to its gaming roots.
We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:
Malaysia Malaysia Latest News, Malaysia Malaysia Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
2020 US elections could be harder for social platforms than expected - Business InsiderMore political activity moving online, in addition to other pandemic-driven challenges, could make this already difficult election even harder for social platforms Hi there I'm a Professional Graphics Designer and Logo Designer. You can get any of your graphics related work done for just $5-15. You can use your business card and unique logo and letterhead and flyer banner, etc. I'll try to give my best. Thanks. The votes are on President Trump side but we know his legacy will be on the rebalancing of the American economy. History will remember him for building the greatest economy on the planet.
Source: BusinessInsider - 🏆 729. / 51 Read more »
LendingClub's Q1 platform update illustrates a difficult period for P2P lenders - Business InsiderLendingClub's reports a difficult Q1, with a net loss reported at $48.1 million, reflecting the challenges P2P lenders are facing amid the pandemic.
Source: BusinessInsider - 🏆 729. / 51 Read more »
Disney's streaming platforms were the only bright spot for the company's Q2 earnings - Business InsiderDisney+ originally predicted to have between 60 to 90 million subscribers by 2024 –– it's now only five million subscribers away from hitting the low end of this goal This has been a great opportunity for disneyplus to acquire customers - especially with all the families at home! Hopefully the D+ growth can offset some of Disney's other hard hit businesses. 😥
Source: BusinessInsider - 🏆 729. / 51 Read more »
Magic Leap planned lighter headset, new AR glasses before layoffs - Business InsiderBefore layoffs, Magic Leap was working on a smaller, lighter headset that improves on the original's biggest downside — with a more radical design to follow Is that Juicy? A giant VC money black hole
Source: BusinessInsider - 🏆 729. / 51 Read more »
TikTok gaming plan from top talent manager, esports organization: TXG - Business InsiderBusiness Insider spoke to RekTGlobal's chairman and the CEO of TalentX Gaming to learn more about their strategy for growing gaming talent on TikTok. herman6x
Source: BusinessInsider - 🏆 729. / 51 Read more »