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The pitch comes as advertisers are rethinking their spending on so-called upfront deals, and YouTube said it would be flexible with advertisers on its new deals.The company is replacing its Google Preferred program that allows advertisers to run ads on the most popular 5% of YouTube content with a new program called YouTube Select. Select includes a wider swath of content and heavily promotes YouTube programming that is watched on a TV screen.
Emily Anthony, director of media services at advertising agency Merkle, said the new packaging and ad formats could lead to more deals.
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