THE CAPTAIN HAS LANDED. 'Crash Landing On You' star Hyun Bin is the face of Smart's 'Simple. Smart Ako.' campaign. Screenshot from Smart's Facebook page
The yearlong contract includes one Philippine visit with 3 events, although Smart's corporate communications chief Mon Isberto is the first to say that there's no definite date yet. That meant Manila-based executives and creatives could no longer fly out to South Korea for the shoot. Campaigns and Grey worked on the TV ad campaign remotely.Teams in Manila and South Korea turned to videoconferencing to plan, storyboard, and execute the campaign. Hyun Bin himself joined in a video call with Smart's Panlilio in between takes for the ad.The Korean actor was easy to work with, according to Basas.