Quibi insiders on what it's like to work on app's shows and movies - Business Insider

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Quibi insiders describe what it's like working on shows for the video startup, which raised $1.8 billion and has become a media punching bag after a sluggish launch

. By May 29, it had fallen out of the top 200 in the iOS app store, according to the analytics firm App Annie.

The pandemic has created challenges for Quibi's production teams, which, like the rest of the industry, were forced to pause or shift to remote work.Scripted and unscripted series that are similar in quality to what you'd find on TVIts launch slate of shows and movies was mostly complete by March, when the production shutdowns rippled throughout the global TV and film industry. The Daily Essentials were still in production, as were some shows due to hit during the summer and fall.

The intense feedback was partly because Quibi was endeavoring to create content people hadn't seen before, and had very specific ideas about how it should look. The streaming service was going after mobile-forward millennials, but is still learning who its real audience is But it's not unusual for a streaming service, especially one as young as Quibi, to play its data close to the vest. Netflix, which has been releasing originals since 2013,Quibi has shared some stats with the media: The company says 80% percent of Quibi's viewers complete the episode they are watching, multiple outlets reported. And the app had signed up 1.6 million subscribers to a free trial and been downloaded 4.

Two people said they had been pushing Quibi to allow them to use more clips from their shows and promote their content earlier, in the hopes of making it more discoverable.

 

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The video format is lame. It might work for some new hipster shows I guess but seeing Reno 911 cropped was a dreadful experience.

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