in the wake of the death of George Floyd and the subsequent protests.
"It's reached a tipping point," said Jacinta Gauda, principal and chief strategy officer at The Gauda Group, part of communications agency Grayling. "It's gotten to the point where it's undeniable, and come to everyone's living room, and corporations have taken note."While big corporations have not shied away from making statements on social issues in recent years, they have never been as unabashed in their language, said Gauda.
Brands are also announcing specific actions like internal training measures, policy commitments or monetary contributions, said Benjamin Arnold, managing director at social media agency We Are Social. and called for the creation of "a national task force that would draft bipartisan legislation aimed at ending racial violence and increasing police accountability.
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