Jake Danehy, 26, and his sister Caroline, 22, grew up vacationing in the small town of Fair Harbor, New York. As children, Jake said, he and his sister didn't think much of the plastic waste that would wash up ashore when they were surfing and fishing.
"I spent an entire year really digging down into the nitty-gritty newness of the plastic waste [problem] and its effect on our environment," he told Business Insider. "I turned to Caroline, who was a senior in high school at the time, and I was like, let's do [something]." Jake and Caroline pitched their idea for Fair Harbor and won the competition, earning the grand prize: $20,000 in grant money. From there, a unique new fashion enterprise was born.For now, Fair Harbor only makes board shorts, but it hopes to expand its selection in the coming months.After Jake and Caroline received the grant money, they quickly got the ball rolling with their new company.
Just read an article today about how plastics are polluting our oceans at an unprecedented rate. We need more entrepreneurs building scalable, impactful and sustainable businesses like these.
An elegant solution to an inelegant waste problem
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