There are many reasons for this, including the immense amount of public attention drawn to Amazon's futuristic project and the competitive nature of the drone industry in general, according to people on the team. Amazon wants to make sure its latest drone design or technology doesn't leak.
The constant interruptions and changing test sites delayed the overall drone development process, these people said. The team did other things to keep its culture as confidential as possible. Its most important documents are saved in a separate back-end system under a more secure password. Employees use a black shield that covers their company ID cards. They are strictly prohibited from sharing the exact address of the office, which is located in a nondescript building in the greater Seattle area.
That culture at Prime Air, however, created an isolated organization detached from the main headquarters. In fact, it wasn't until a couple years ago that Amazon painted the Prime Air office's walls with its famous leadership principles to infuse that part of the company's culture. Some employees said it allowed the team to keep a more loose work culture, which often led to a second-half rush to produce tangible results that could be shown to the leadership team. In 2016, for example, the team ended up using a drone model that wasn't capable of being deployed in a wider commercial launch just so they could film the demo video and create buzz around its service.
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