How brands can learn from Verizon, Nike and others' diversity playbook - Business Insider

  • 📰 BusinessInsider
  • ⏱ Reading Time:
  • 39 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 19%
  • Publisher: 51%

Malaysia News News

Malaysia Malaysia Latest News,Malaysia Malaysia Headlines

Marketers have a poor record on diversity. Here's how Verizon, Nike and others have emphasized diversity and inclusion.

, advocated for the H.R. 40 bill that would provide reparations for African-Americans, and launched ice-cream flavors to call attention to the issue.Others have taken action on hiring

"We have been focusing on our responsibility to take action. It's not about what we say, it's about what we do, and that speaks for itself," Verizon CMO Diego Scotti said. with 37% of its agency teams being ethnically diverse in the first quarter of 2020 versus 32% in 2016. in 2017, a fellowship program aimed at diversifying its workforce, and said 42% and 54% of its 200-person in-house agency are ethnically diverse and female, respectively.

Black people occupy only 3.2% of senior leadership roles at large companies in the US, and just 0.8% of all Fortune 500 CEO positions,Brands shouldn't speak out every time public sentiment bubbles up but should instead focus on addressing their internal disparities, said Jones.

 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.
We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 729. in MY

Malaysia Malaysia Latest News, Malaysia Malaysia Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Inside McDonald's response to George Floyd protests - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. No junk food. They save lives.
Source: BusinessInsider - 🏆 729. / 51 Read more »

Inside Net City, Tencent's 320-acre futuristic neighborhood in China - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. Please don’t do this US should game up their infra they gotta stop aiding other countries and start aiding themselves. IMO
Source: BusinessInsider - 🏆 729. / 51 Read more »

Stock-market investing playbook, picks for recovery: Morgan Stanley - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Source: BusinessInsider - 🏆 729. / 51 Read more »

Innovation Inc: New approaches to promoting diversity and Goodyear's digital overhaul - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Source: BusinessInsider - 🏆 729. / 51 Read more »