Conducted during November and December of 2019, the study surveyed 2,031 non-LGBTQ adults in the U.S., and concluded that more non-LGBTQ individuals than ever knew at least one LGBTQ person in their personal life.
It also highlighted the importance of representation in media, reporting that not only were non-LGBTQ people more comfortable with LGBTQ people in the media they consumed, but they were increasingly accepting of and comfortable around LGBTQ people in real life if they’d been exposed to LGBTQ media.., our team is continuing to report through this global health crisis—doing what we can to keep you informed and up-to-date on some of the most underreported issues of this pandemic.
And LGBTQ representation is profitable: Sixty-eight percent of survey respondents felt better about buying products from companies with LGBTQ-inclusive ads. This offers a clear incentive for brands to step up their representation game—something we’ve already started to see, with ads such as last year’s