Google's Fitbit deal gets July 20 deadline by EU regulators - Business Insider

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European regulators just set a July 20 deadline to decide whether they will allow Google's Fitbit deal to pass

If regulators don't agree to pass the merger, it will trigger a four-month investigation by the European Commission into the deal.

Google has already promised not to use this data for advertising purposes, but regulators may want Google to offer more transparency on what will happen with the data and specifics on how the company will comply with GDPR rules.

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