Will the need for packaging dramatically decrease as consumers are drawn to package-free shops? An expert panel investigated four possible scenarios…Envisioning the future is interesting and difficult in equal measure, especially in a time of rapid change. Currently, several global megatrends are impacting the ways we consume and package food, meaning change is on the horizon. The drive for sustainability is increasingly impacting packaging.
Consumers are more aware of, and keener to act to reduce, packaging waste in general, and plastic waste in particular. At the same time, the rate of urbanisation continues to increase, and related phenomena, such as the convenient take-out and ready-meal culture and e-commerce, translate into increased demand for packaged consumer goods.
The packaging value chain has an important role to play in finding future-proof solutions to these sustainability and resource-efficiency challenges. As a chemistry supplier and part of the fibre-based packaging value chain, Kemira wanted to investigate the possible futures indicated by the trends we see in the market today.
To paint a picture of what food and its packaging could look like in ten years’ time, Kemira reached out to industry experts, researchers and key stakeholders: paper and board manufacturers, packaging converters, brand owners, and regulatory experts. As a result of the discussions with them, a report, Future of Food Packaging: Four Scenarios for 2030, was created. Please refer to the link at the end of this article to access the full report, briefly summarised in the following.
First and foremost, the scenarios act as discussion starters and thought provokers – and will hopefully inspire collaboration across the value chain. The future of food packaging a decade down the line remains unwritten, and it will be a story that the entire industry creates together. It is time to work together for a bright future for sustainable packaging.
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