Overall, pickups are a major revenue stream for automakers churning out hundreds of thousands of examples each and every year. As long as fuel prices remain within their current modest boundaries, that seems unlikely to change.
Naturally, the sheer dollar value of full-size sales has not gone unnoticed by high-tech entrepreneurs seeking a way to tap into the single biggest automotive segment in America. A new crop of contenders are about to enter the scene, and these upscale alternatives to existing luxo-truck options are poised to bypass both gas stations and the traditional entry-level pickup customer entirely.
With this philosophy guiding a brand, there's no longer any need for rough-and-tumble truck trims bolstering the bottom line. Wealthy electric vehicle shoppers are often drawn from a pool that exists in parallel to the current automotive market. These are not pickup truck enthusiasts upgrading from F-150s and Silverados, but rather individuals who may never have previously considered owning a truck until a battery-powered option came along.
From a business perspective, focusing on premium customers also offers the chance to maximize profit while minimizing capital outlay. Keeping margins high allows for smaller scale automakers to maintain cash flow while moving a small number of vehicles, and boutique operations remain unconcerned by economies of scale as long as they can license their technology to larger companies as an additional revenue stream.
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