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The loan feature is one of a host of SMB-related services Google has launched in India in recent years: allows SMBs to set up a free business profile, including pictures and contact details, which is then listed on the search engine and Google Maps. Businesses can continuously post updates on their profiles, enabling them to better connect with customers and raise awareness of their offerings. enables SMBs to create a customizable digital storefront on the Google Pay app.
Google's new loan feature should be appealing to potential bank partners in India, as it can help them efficiently reach millions of SMBs and complement their analytical capabilities.
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