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Kanye West's giant message covers entire Gap store, celebrates partnership - Business Insider

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Kanye West covers an entire Gap store with a handwritten message celebrating his 10-year partnership with the apparel giant

Lionel Cironneau/AP

Kanye West wrote a handwritten message celebrating the news of his new partnership with Gap, which was blown up to a large scale and draped over an entire Gap store in Chicago. In the message, West said that he was "humbled at the opportunity to serve" and that he put his heart into "every detail." Gap announced its 10-year partnership with West's Yeezy brand on Friday. West and his design team will create a new Yeezy Gap co-branded collection of apparel to launch in 2021.The rapper turned fashion designer penned a handwritten message to Gap shoppers, which has been blown up and dropped over a Gap store in Chicago to celebrate his new partnership with the company.

Analysts say that West could be a lifeline for Gap, which has seen sales slide in recent years and been accused of falling behind competitors and not updating its "Gap needs "the younger customer who cares about streetwear [and] who loves fashion. This is a luxury brand getting more accessible with a lot of market demand," Cowen analyst Oliver Chen told

 

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