SAP says it will suspend advertisements on Facebook and Instagram as it endorsed the "Stop Hate for Profit" campaign against the social network.
Major companies, including Coca-Cola, Starbucks and Unilever, have pulled ads on Facebook in the wake of the mass protests against racism following the killing of George Floyd. In a recent interview with Business Insider, SAP CEO Christian Klein had cited the rise of racism as one of the issues he worries about. "It's really now time to stand up against racism. For way too long, we've just ignored that. All of us were too silent about that."Tech giant SAP says it has joined the "Stop Hate for Profit" campaign against Facebook and will suspend all paid advertisements on the social network.
"We will suspend all paid advertisements…until the company signals a significant, action-driven commitment to combating the spread of hate speech and racism on its platforms," the company said in a statement.
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