Coca-Cola discontinues struggling Odwalla juice brand, cuts 300 jobs - Business Insider

Coca-Cola is discontinuing its Odwalla brand and selling a refrigerated trucking fleet that delivered the beverage.A company spokespersonthat Coca-Cola ultimately "couldn't figure out the cost-effectiveness" of continuing to sell the beverage.

"It really is the result of consumers changing what they want so rapidly," the spokesperson said. "By freeing up those assets, we can reinvest those costs in what consumers want today."The company announced on Wednesday that it would discontinue the smoothie and juice brand, along with a refrigerated trucking fleet used to the drinks along with Simply and Fairlife beverages, at the end of July.

"It really is the result of consumers changing what they want so rapidly," the spokesperson said. "By freeing up those assets, we can reinvest those costs in what consumers want today." The spokesperson further confirmed to the Wall Street Journal Odwalla's discontinuation would result in a total of 300 job cuts at the company. Coca-Cola plans to sell its fleet of 230 refrigerated trucks, the spokesperson said.

"This decision was not made lightly," John Hackett, president of Coca-Cola's Minute Maid business unit as well as its juice brands,

Bottle full of sugar . Definitely not healthy

Shits too expensive

I'll be honest, I've never heard of this brand and never seen it in any store I've been too

I misread that in the worst possible way, instead of “shifting tastes” I heard....well....you could probably figure it out.

best known for small bottles, high prices, and HUGE amounts of added sugar. If fruit is real, why so much sugar added The low/no sugar versions were too late, and major markets did not give them the shelf space. (62% of day's sugar in 1 drink)

dont charge $3 for a tiny bottle of juice the end.

Yea Coca Cola thought they could keep Odwalla on pace with Nakéd. They were mistaken.

It was overpriced and it didn't taste all that great.

Malaysia Malaysia Latest News, Malaysia Malaysia Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Inside Montenegro's Aman Sveti Stefan, where the rich vacation - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. For each virus headline, two more virus headlines grow. COVID19 is like the mythical monster Hydra. i stayed here back in 2018, it is amazing and worth every penny!!! 🥰🥰
Source: BusinessInsider - 🏆 729. / 51 Read more »

Inside Chinese smartphone giant Vivo's 32-floor tower HQ - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. They said they gonna built this in Delhi. They betrayed me. vivopakistan you should consider this as well & it's not impossible.
Source: BusinessInsider - 🏆 729. / 51 Read more »

How Quibi is working with influencers, inside its strategy - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. The status quo wins another day.
Source: BusinessInsider - 🏆 729. / 51 Read more »

Airbus is cutting 15,000 jobs due to the coronavirus pandemic - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. and if them birds dont sell we'll buy em back😂 LilTunechi
Source: BusinessInsider - 🏆 729. / 51 Read more »