Gig workers pose a huge revenue and brand image opportunity for banks - Business Insider

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Banks have historically avoided catering to gig workers because they seemed like a risky bet, but this is changing

Javelin, suggesting gaps in bank offerings for this segment that could be converted into loyalty and sustainable revenue streams. These products may include fee-free bank accounts, fee-free debit and credit cards, and money management features to help build savings, among others.

, like treating employees well and helping the disadvantaged. As such, stepping up efforts to help an at-risk group could help a bank not only bolster its brand image, but also form strong customer loyalty that can outlast the pandemic. Join other Insider Intelligence clients who receive this Briefing, along with other Banking forecasts, briefings, charts, and research reports to their inboxes each day.

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