How a 36-year-old booze business owner grew sales during the pandemic - Business Insider

This story is available exclusively on Business Insider Prime.Ashleigh Evans is the founder and sole owner and employee of inBooze, a company that sells cocktail kits made of fruits, spices, and herbs, which allow customers to infuse their own alcohol at home.

Her booze infusions have also been promoted through an article in BuzzFeed that's drawn in more customers looking to support Black-owned businesses. "I've always loved food and beverages," Evan said. "I wanted a way to earn income beyond my blog, and thought about various product ideas for a couple months before inBooze came to me."

Initially, she speculated that some of her growth surge may have come from attending that show, where numerous people said they'd been following her and were excited to see inBooze in their region, but it was after she changed her Etsy shop category tags to include gift-oriented terms that she saw a dramatic sales spike on both Etsy and her Shopify store.

Speaking of products, Evans struggles to keep her 14 varieties of infusions stocked and said she "basically packages to ship" on demand. During her scheduled kitchen time, she makes between 50 to 75 bags of each variety, and the demand for some varieties, like Caribbean Rum Punch, is so high that she makes them daily.

Malaysia Malaysia Latest News, Malaysia Malaysia Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Lucky Brand files for bankruptcy, becoming the latest victim of the coronavirus pandemic - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. If the pandemic continues for a bit longer many of the brands may become bankrupt soon.. Shit jeans anyway Corona didn't do it Government did Is that so hard to understand? Oh wait, you're fake news
Source: BusinessInsider - 🏆 729. / 51 Read more »

UK Establishes £500K Fund To Help Film Sales Companies During PandemicThe British Film Institute has put in place a $620,000 (£500,000) fund to help the country’s film sales companies cover costs arising from the pandemic. With film distribution upended, and major ma…
Source: DEADLINE - 🏆 109. / 63 Read more »

British Film Institute Sets COVID-19 Support Fund for Sales CompaniesThe British Film Institute has launched a new $625,000 COVID-19 support fund to help sales companies adapt to new business practices. Details: Covid was always a mild disease. The early samples came from testing old and dying people which wildly skewed mortality. Since then the fatality rate has been PLUMMETING as the young, healthy/average people are tested. Real Scientists warned of this phenomena at the outset.
Source: THR - 🏆 411. / 53 Read more »

Op-ed: Investors should watch how companies are retooling their sales efforts to meet coronavirus challengesMany companies need to reimagine their sales efforts amid the pandemic.
Source: CNBC - 🏆 12. / 72 Read more »