Sundar Pichai, CEO of Google, Susan Wojcicki, CEO of YouTube at the Yerba Buena Center for the Arts in San Francisco in 2018.Google prioritizes YouTube video results over that of competitors like Facebook Watch and Twitch, according to a Wall Street Journal report.
Sources told the outlet that Google engineers and execs have played a part in how YouTube results appear at the top of the search engine's home page, which means more traffic for the video platform. Sources confirmed to the WSJ that Google engineers indeed have made changes to the search engine that favor YouTube over other platforms. Even if, as the Journal notes, videos from other platforms have substantially more views and activity. For example, a YouTube video with 182,000 views and about 400 comments was given much more real estate than a nearly identical version on Facebook that had one million views and 900 comments, according to a test conducted by the outlet.
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