Even Kanye West can't save Gap, UBS says in brutal report on the retailer's Yeezy deal - Business Insider

  • 📰 BusinessInsider
  • ⏱ Reading Time:
  • 29 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 15%
  • Publisher: 51%

Malaysia News News

Malaysia Malaysia Latest News,Malaysia Malaysia Headlines

Even Kanye West can't save Gap, UBS says in brutal report on the retailer's Yeezy deal

UBS estimated that under the deal, Yeezy Gap could generate between $300 million to $400 million in annual sales, but said that estimate "carries big risk."Lululemon's ABC pant

A former Gap senior leader also questioned the deal's potential for success, telling UBS that few retailer-celebrity collaborations have generated more than $100 million in sales in at least the last two decades, and "almost none... have approached $200 million," Sole wrote. "Gap will likely have to create excitement around product launches and an image of scarcity," Sole wrote. "While companies like Nike and Adidas are masters at hyping products, this will be something Gap has to learn, which creates execution risk."

We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 729. in MY
 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.

Yes, sure we can! If you pay up, my brain will start to think. Think of it as a 🎶jukebox machine🎶, you pay before you hear the music, —-but the difference is you don’t pay💰 in pennies or coins, but you pay in seven figures. I hope we’re clear... Alright, thanks! Bye!!!

Malaysia Malaysia Latest News, Malaysia Malaysia Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Introducing Advertising Insider, Business Insider's new daily newsletter - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Source: BusinessInsider - 🏆 729. / 51 Read more »