This story is available exclusively on Business Insider Prime.Morgan Stanley explained in a note on Monday why it's bullish about Walmart+, the retailer's upcoming membership service expected to launch later this month.
Walmart+ could intensify competition with Amazon's Prime membership program because they share the same core customer base in the higher-income households.Morgan Stanley sees huge upside to Walmart's new membership program that's expected to launch later this month. Walmart+, expected to launch later this month, is a new membership service that gives access to a number of perks, including free delivery and special discounts, according toMorgan Stanley gave three main reasons for its bull case scenario for Walmart+:87% of Walmart's existing customers could sign up for Walmart+ and more than double their spend across the retailer's servicesMost notably, Morgan Stanley wrote that the launch of Walmart+ could intensify competition with Amazon's...
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