Billboard and Hollywood Reporter Parent Company to Rebrand as MRC

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Billboard and THR's parent company is rebranding as MRC.

and will be divided into six divisions: MRC Data, MRC Film, MRC Live & Alternative, MRC Media & Info, MRC Non-Fiction and MRC Television. The firm also has offices in New York, Kansas City, Tampa, Fairfax, Nashville and Chicago.

MRC Data is comprised of assets from the acquisition of Nielsen Music in Dec. 2019, including analytics platform Music Connect, Broadcast Data Systems and Music360 research reports. The division serves labels, airplay, and music retailers as well as digital service providers.Lovebirds

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