to help create innovation workshops and lead strategic discussions with companies on how they can engage with Gen Z audiences.
PRZM was founded in 2019. Clockwise from top left: cofounders Liz Toney and Larry Milstein; Tré Vayne, head of social and content; and Grey, head of community."I think there's this comfort with not looking overly perfect," he said. "So companies now are getting a lot more comfortable playing with things that are bold and eccentric, rather than having a look that's perfect.
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