Uber’s Departure From Financial Services: A Speed Bump On The Path To Embedded Finance

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Is the reversal of banking plans from Uber a warning sign about the prospects of embedded finance? No way.

By “headless banking” I meant the more ubiquitous term “embedded finance.” New market analysis from“The integration of financial services into non-financial websites, mobile applications, and business processes.”

The Lightyear report estimates that embedded finance will grow to nearly $230 billion by 2025, up from $22.5 billion this year.At a five times revenue multiple, embedded finance will create more than $1 trillion of value by 2025.

According to research from Cornerstone Advisors, many consumers younger than 55 are willing to get a checking account from non-banking providers like Amazon, Google, and even Starbucks and Uber.This isn’t very different from research I conducted nearly 20 years ago. The big difference being non-traditional providers didn’t have bank-as-a-service providers to avail themselves of back then.

By expanding into embedded lending, Shopify is strengthening the economic advantages it already enjoys from embedding payments., “Intuit launched QuickBooks Cash, a no-fee business bank account that pays 1% interest when used with QuickBooks software or mobile apps and helps small business owners remove the complexity of managing their finances.”

 

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