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What Facebook, Google and Amazon's earnings mean for our 2020 ad spend outlook - Business Insider

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Google and Facebook cite the strength of direct-response advertiser demand as a boon to their businesses during pandemic-related pullbacks

said

Facebook COO Sheryl Sandberg. "It's any kind of measurable result. And we offer a lot of different actions you might want someone to take, and that is definitely much more important than brand [advertising] in driving our business.

Our forecast assumed that the bottom of the ad market would occur in March and April, with a recovery in May and continued acceleration through the rest of Q2. According to Google and Facebook execs, that's exactly what happened — but it appears to have happened more rapidly and robustly than we expected. That said, we agree with Google CFO Ruth Porat's

that it's too early to say whether the recovery will continue along the same trajectory, "given the fragile nature of the macro environment."Join other Insider Intelligence clients who receive this Briefing, along with other Media, Advertising, & Marketing forecasts, briefings, charts, and research reports to their inboxes each day. >>

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