Apple, Google update contact tracing API, emphasize privacy - Business Insider

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Consumers are less likely to adopt Apple-Google's contact tracing tech due to privacy concerns — but increased transparency may convince some to opt in

in partnership with Apple for coronavirus contact tracing — that allows public health officials to better determine if exposures are low or high risk and enables interoperability between countries.The tech giant also provided more transparency about how the ENS is using location data. For context, Android devices require users to turn on location settings to use the ENS — but Google announced that this legacy requirement will be eliminated with the rollout of the Android 11.

said they wouldn't trust big tech companies like Apple or Google to keep their coronavirus diagnosis anonymous. Google's recent announcement indicates that it recognizes consumer mistrust as a barrier to adoption of its ENS.

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Tech companies being transparent to their consumers is a win-win situation for both parties. Trustworthiness plays a vital role as the amount of data we have now is insurmountable.

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