Lambertson's foray into the entertainment industry came when an opportunity presented itself as Madonna's executive assistant. Six years later, she ventured out and started consulting for startups, which quickly turned into her founding an influencer and social media agency with partners Tim Lambertson and Kelli Frazier. Four years ago, Lambertson orchestrated the partnership and investment between Beyonce and WTRMLN WTR, which changed her career trajectory and vision of the agency.
Currently, the Fund invests in early-stage consumer brands that are good for the body and good for the world. Specifically, the team is looking for disruptive startups that are likely to be acquired by more prominent brands. Lambertson and her team established a portfolio construction strategy, which means that they can invest in everything from pre-launch companies up to Series C or D funding rounds. Additionally, Lambertson brought on Ben Nazarian as a partner.
The key to Lambertson's success is her ability to develop and foster meaningful relationships. She calls her strategy the no agenda networking, which consists of the following mindset:
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