"I don't think we have any particular insights beyond just fellow travelers in a world of technology," Lutke said.
"I think [Lutke] was being diplomatic," said Tom Forte, an analyst at D.A. Davidson, who asked the question about Amazon during Shopify's earnings call. "I really believe Shopify is a competitor to Amazon, and in some instances, the anti-Amazon." "Shopify's ultimate mission is to enable sellers to compete more effectively with Amazon," Forte said.
, which helps store and ship products on behalf of sellers. That service is in direct competition with Amazon's Fulfilment by Amazon, a key piece of its third-party marketplace that generated $53 billion in sales last year.Amazon is the de facto leader in online retailing, with a market cap of roughly $1.6 trillion. Shopify, with a value of about $125 billion, is much smaller in size, but is starting to catch up.
I believe they do compete, specially for medium BtoC companies. amazon would prefer if you just sold thrugh their site and fulfilment centers. Shopify wants you to focus and grow tour own brand and sales funnel. But both good alternatives. What do you guys think?
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