US consumers will likely be more inclined to bundle services from Apple since the pandemic has reshaped their spending habits. For consumers who were already purchasing multiple services from Apple, bundling will be a no-brainer.
The coronavirus pandemic has disrupted consumers' shopping habits such that they might be more inclined to consider Apple's bundled services: Over 75% of US consumers have tried new brands, places to shop, or shopping methods during the pandemic — and these behaviors are motivated by a desire for more convenience of value, Apple's service bundles also play into its efforts to make its tech ecosystem more affordable.
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